![]() ![]() How to manage a complex pricing scheme without complicating it for the subscribers? You should keep your prices at the sweet spot to establish a long-term relationship with your customers and keep them loyal. All you want is to get as much as your clients are willing to pay for your solution (without discouraging new customers with your prices). To tell you the truth, the more sophisticated pricing strategy, the more your business can benefit from it, as long as it is continuously being measured and optimized and does not over-complicate it for the user. It might already seem a bit overwhelming and complex to you… Keeping your prices smart – the first step to a great SaaS promotional strategy You probably already know what the different subscription pricing strategies are, whether it is landing point offering, showcase offering, beacon offering, K.I.S.S., or any other fancy-sounding name and you have probably already read all possible articles about freemium and free trials. Today we will deep dive into your promotional strategy for your SaaS. Of course, there are many factors that affect both. How to decrease the churn rate (Number of cancellations in a period / Total number of subscriptions in that period)?.How to increase MRR (Monthly Recurring Revenue of all paying customers)?.Whether you are already running a subscription business or just thinking about it, there are 2 questions you probably ask yourself all the time: How to implement SaaS promotion yourself.Examples of successful SaaS promotions. ![]() In this article, you will learn the top promotion ideas for SaaS (Software as a service) businesses. ![]()
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